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Smartglasses and AR are considered the next big breakthrough for wearables that will filter into our daily lives. Putting useful connected features in front...

The Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the goggles and gives AR all of its focus. Pygmalion-inspired 90s teen films such as She’s All That told a generation that glasses are not cool and that simply ...

@stablesjames Snap has unveiled the fourth generation of its Spectacles, and it’s introduced true AR for the first time. The social media giant behind Snapchat has been one of the biggest drivers of smartglasses, albeit with mixed success. But while the company has championed wearables for the face, it’s stopped short of true AR tech – until now. The new Snap Spectacles are a huge design divergence from the previous generations. Gone are the fun, brash and brightly colored designs that were primarily for recording and sharing content. The new specs are angul...

Snap introduces next generation AR-capable Spectacles During their Snap Partner Summit 2021, Snapchat unveiled their next generation Spectacles, which is their first pair of AR-capable glasses. They are designed for augmented reality creators, powered by a new Snap Spatial Engine and the Qualcomm Snapdragon XR1 Platform. The new Snapchat Spectacles are lightweight, at 134 grams, and they feature 2 RGB cameras, 4 built-in microphones, 2 stereo speakers and a touchpad. The Lenses have Dual 3D waveguide displays that can output an AR overlay with a 26.3 degree field of view. The Lenses are also ...