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Crisp Joins Snowflake Data Marketplace to Integrate Live Retail Data with Cloud Infrastructure


Crisp Joins Snowflake Data Marketplace to Integrate Live Retail Data with Cloud Infrastructure
Posted Apr 20, 2021
NEW YORK – April 20, 2021 Crisp, the first programmatic commerce platform for CPG brands, has announced a new connector that brings live feeds of retail data into Snowflake Data Marketplace. This integration with Snowflake’s Data Cloud is the latest step Crisp is taking to optimize the food supply chain and reduce waste through open secure data sharing.
Crisp is the first CPG-focused SaaS platform to be listed on Snowflake Data Marketplace, a resource for Snowflake customers to add third-party or SaaS vendor data sources into their data to achieve deeper data insights. Crisp automatically takes data from retail and distributor portals such as Whole Foods, Amazon, and UNFI, normalizes the data, and pipes it directly into easy-to-read dashboards, Excel, and other business intelligence tools to inform business decision-making. With the new ....

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