SOAR Running Fall/Winter 2021 Collection Release
SOAR Heads to Sweden For FW21 Performance Capsule: Get cozy for your chilly winter runs.
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SOAR Heads to Sweden For FW21 Performance Capsule: Get cozy for your chilly winter runs.
Share this article For years, the world of running has been an industry dominated by the same handful of brands. A recent study showed that in the U.K. alone, 45% of the country’s running-related purchases were made from either Nike or adidas. In the U.S., meanwhile, Brooks enjoys a 25.6% market share, alongside the likes of New Balance, Saucony and ASICS. And in the professional running sphere, you’ll struggle to see anything other than Nike’s Air Zoom Alphafly NEXT% or the adidas Adizero Adios Pro on an athlete’s feet — while up top, it’s the same story: Adidas, Nike and New Bal...