Page 13 - Sofia Colucci News Today : Breaking News, Live Updates & Top Stories | Vimarsana

New Balance and Miller Lite Team Up for Sneaker Koozie Contest Twitter 0 comments Summer is here, and this year we should actually get to enjoy it. We hope that will mean even more BBQs and pool parties than usual. But all that time outdoors will also have some downsides, like sunburns and bug bites. The season’s most pressing issue though will forever and always be keeping our drinks cold. (Priorities, you know?) Not all koozies are up to the challenge. And even fewer can withstand getting wet. However, neither of those things will be a problem for an all-new can holder. Miller Lite and N...

Share this article On top of the plethora of NFTs that have been steadily releasing as of late, another form of technology is taking over, or rather, is further sowing its seeds in the marketing world. I am talking of course about the increase in space advertising and the sending of things into orbit via rockets. While this idea for space marketing is nothing new, having existed as early as 2001 when Pizza Hut spent millions on sending an over-seasoned salami pizza to the ISS (International Space Station), we are seeing an abundance of space-related promotional news — and it’s not just be...

3 votes On Thursday (13 May 13) Miller Genuine Draft will strap cases of hard seltzer to a rocket and send the trendy low-cal beverage hurtling into space. Beer fans can suggest the seltzer brand that most deserves to be propelled from the planet. "Miller makes beer for people who love beer," says Sofia Colucci, vice president Miller Family of Brands. "Other brands, including some of our siblings, make other things, too. That's great. We launch beers, and we launch everything else into space." Bianca Guimaraes, partner and executive creative director at Mischief @ No Fixed Address, said: "Ev...

Miller Lite is launching a line of one-sleeved T-shirts for people to wear when they get the COVID-19 vaccine.  The "Vax Time Tees" are designed for "maximum ease" during vaccine appointments, according to a news release. There are two options: Navy shirts that are missing the left sleeve and white shirts that are missing the right.  Both have the phrase "Almost Miller Time" on the front.  “We’re committed to getting back to Miller Time — being with your friends and drinking a Miller Lite — and so often, that takes place at the bar,” said Sofia Colucci, Miller Family of Brands'...

Michelob Ultra’s Big Game ad by releasing a campaign of its own featuring a 836-character URL proven to burn the single calorie difference between Miller Lite’s 96 calories and Michelob Ultra’s 95 calories. Yes, burning one calorie is as simple as typing in a ridiculously long URL. The campaign reminds drinkers that enjoying a beer with more taste is worth the one extra calorie, and beer drinkers are encouraged to type the URL during Michelob Ultra’s ad on Sunday, February 7 to get a six-pack of beer on Miller Lite. Miller Lite was the first light beer to hit shelves back in 1975 an...