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BLOOMBERG Charlie Rose September 8, 2015

Next chapter in apples story at the same venue where it steve jobs introduced personal computer 30 years ago. He unveiled the iphone 6, the iphone 6 plus and the apple watch. He launched apple pay, a mobile payment system. Have tim cook at this table for the first time. Welcome. Tim great to be here. Thank you for inviting me. Charlie you call it the next chapter. Why . The apple watch is the most personal device we have ever created. Think it takes us into a whole different area. We had an intense team working on this for three years. And so we explored many different things. As the product came to fruition, it became not only the timepiece you would expect but a device that can do many different , including a whole new way of communicating and connecting people. And it also has a health and fitness component that we think has, could really be for found. Charlie take your blood pressure. Tim it will start with heart. And it will be a sort of a personal trainer for you. You can set goa ....

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KQED Charlie Rose September 8, 2015

About the things that steve stood for at a macro level, he stood for innovation. He stood for the simple, not the complex. He knew that apple should only enter areas where we can control the primary technology. All of these things are still deep in our company. Theyre still things that we very much believe. The strife for perfection, for being the best, for only do will the best products, for staying focused. The fact that despite this table being so small that you and i are sitting at, you could put every apple product on it, every single one that we have today and yet this year our revenues will be, you know, approximately 180 billion. Theres probably no other company on the face of the earth that could say that. Most companies begin to do larger and larger and larger portfolios because you always its so easy to add. Its hard to edit. Its hard to stay focused. And yet we know well only do our best work if we stay focused. And so you know, the hardest decisions we make are all the thi ....

United States , New York , San Francisco , Michael Dell , Robert F Kennedy , Martin Luther King , Tim Steve , Tim Cook , Company Face , Charlie Rose , News Information Services , Information Services , Rose Communications , Communications Studios , Studios New York , Steve Jobs , Apple Watch , Apple Watch Apple , Payment System , Intense Team , Team Working , New Way , Health Fitness , Blood Pressure , New Range , Wireless Technology ,

KQED Charlie Rose September 8, 2015

About the things that steve stood for at a macro level, he stood for innovation. He stood for the simple, not the complex. He knew that apple should only enter areas where we can control the primary technology. All of these things are still deep in our company. Theyre still things that we very much believe. The strife for perfection, for being the best, for only do will the best products, for staying focused. The fact that despite this table being so small that you and i are sitting at, you could put every apple product on it, every single one that we have today and yet this year our revenues will be, you know, approximately 180 billion. Theres probably no other company on the face of the earth that could say that. Most companies begin to do larger and larger and larger portfolios because you always its so easy to add. Its hard to edit. Its hard to stay focused. And yet we know well only do our best work if we stay focused. And so you know, the hardest decisions we make are all the thi ....

United States , New York , San Francisco , Michael Dell , Robert F Kennedy , Martin Luther King , Tim Steve , Tim Cook , Company Face , Charlie Rose , News Information Services , Information Services , Rose Communications , Communications Studios , Studios New York , Steve Jobs , Apple Watch , Apple Watch Apple , Payment System , Intense Team , Team Working , New Way , Health Fitness , Blood Pressure , New Range , Wireless Technology ,