K-pop campaigning: S Korean candidates embrace song to pull votes
Thanks to quirks of South Korean election law and history, almost every candidate on the campaign trail has a theme song, a dance routine, and politically-tweaked lyrics to make their message hit home."The party headquarters gave us some guidelines, but the candidate's staff have a lot of decision-making power," over song selection and dance routines, said Kim, who is not a full-time dancer but works as a civil activist outside election time.