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Affinity’s Transformative Consumer Purchase Lift Measurement Validates the Incremental Impact of iHeartMedia & Mattress Firm Podcast Advertising Based on In-Store Transactions ... -Today at 08:06 am- MarketScreener
IHeartMedia and Affinity Solutions partnered to measure the incremental impact of Mattress Firm’s podcast marketing investments on brick-and-mortar sales. The campaign featured a custom podcast called “Chasing Sleep,” created in partnership with Mattress Firm, the Spark Foundry Content team and iHeartMedia’s Ruby Studio. For its inaugural season, the teams brought together a mix of sleep…