Special Contrib News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Three North Texas businesses that give back when ‘purpose-based’ shoppers buy gifts Meet the women who run Oluna, OuiPlease and Soap Hope. OuiPlease is a luxury subscription service that encourages customers to reuse their boxes to send needed supplies to Genesis Women's Shelter.(Nitashia Johnson / Nitashia Johnson/Special Contrib) Shoppers are increasingly looking for more from their gift-buying than simply finding the best deal. They want their purchases to stand for something. The National Retail Federation calls them “purpose-based consumers” because they buy products that align ...