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The UK's biggest grocer now charges £1.70 for a 400g tin of the nation-favourite, a 79 per cent increase from last summer = ballooning from 95p in June.
After housing costs, the typical income for a working age family is set to drop by 3 per cent in the year to the end of March, followed by a 4 per cent drop over the following 12 months.
Products with the most significant price hikes saw increases of between 13.4 and 50 per cents. Asda even reported a shocking 252.9 per cent price rise on a chicken hotpot ready meal.