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May 20, 2021 Ethan Becker, PhD. is a senior coach and trainer with the Speech Improvement Company. He is a co-author of Mastering Communication at Work, holds multiple degrees in communication and travels the globe coaching and training leaders of countries, companies and people on how to be more effective and comfortable with their presentation skills. One of the biggest communication challenges for trade shows is training booth staff to drive potential leads to scan their badge. The team is often made up of technical people, salespeople and or part-time people unrelated to the company. Depending on the show, your booth may be in a high traffic area with lots of browsers or in the far corner with only the occasional lost attendee. The challenge remains the same. How do you capture as many leads as possible? ....
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