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Filipino lawmaker criticises SG for Taylor Swift exclusive deal

Filipino lawmaker criticises SG for Taylor Swift exclusive deal
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Argentina , Miami , Florida , United-states , Philippines , Philippine , Benguet , Singapore , Hong-kong , Manila , Thailand , Marina-bay

Taylor Swift controversy draws mixed reactions as SG clarifies Thai PM's concert subsidy allegations

Taylor Swift fans in the region have been significantly upset over controversy surrounding Swift's upcoming shows with sentiments surrounding the artist plummeting from 18.2% positive and 0% negative to 0.4% positive and 10.3% negative, according to media intelligence firm CARMA.

Marina-bay , Singapore-general- , Singapore , Miami , Florida , United-states , Hong-kong , Argentina , Thailand , Thai , Kevin-kan , Lionel-messi

18 Tips For Achieving Your New Year's Resolutions

The key to achieving a resolution lies in knowing how to tackle it effectively, and few people understand what it takes to make a big change better than a coach.

Alecia-wellen , Lillit-cholakian , Sara-gilbert , Kevin-kan , Joanna-dutra , Davidj-smith , Doug-holt , Juliette-mayers , Foluso-gbadamosi , Jessica-miller-merrell , Masha-malka , Ann-holland

Sudden closure of Pure Fitness Suntec: How can big brand gyms strengthen their core offering?

How can big brand gyms keep up with the nimble nature of smaller boutiques? Is this an end of an era of them?

Singapore , Melvin-yong , Kevin-kan , Consumer-association-of-singapore , Pure-yoga , Pure-fitnes-suntec-city , Pure-fitness , Straits-times , Consumer-association , Anytime-fitness , Paul-soon , Mullen-lowe-singapore

It's F1 weekend and only 32% of fans will watch on-site: Is marketing to blame?

With a lower attendance and generally less hype around the actual on-site race, could a lack of marketing be the reason why there is a lower turnout?

Singapore , Changi , Singapore-general- , Marina-bay , Singaporeans , Tarun-deo , Kevin-kan , Progressive-communications , Yougov , Facebook , Formula-one , Grand-prix

Why podcasts are the most influential channel in SG

In an increasingly digital world where multitasking is the norm, podcasts have emerged as a key solution for authentic and insightful information while on the go and Singaporeans are increasingly turning towards them. In Singapore alone, there are a million listeners as of 2023 and 93% embrace

Singapore , Singaporean , Singaporeans , Kevin-kan , Werner-iucksch , Pankaj-nayak , Don-anderson , William-grant-sons-distillers-library , Youtube , Sounds-smart-asia , Coke-studio , Nike-running

Ng Kok Song to solely use social media in presidential campaign: Will the strategy work?

In the age of social media, focusing efforts online is certainly a good way to go about things. True enough, Ng, who has 100k followers on Instagram, regularly sees between 20k to 11 million views on his Reels. Ng also regularly goes on walkabouts at hawker centers and neighborhoods to greet

Potong-pasir , Singapore-general- , Singapore , Singaporeans , Jose-raymond , Tan-kin-lian , Jude-foo , Kevin-kan , Tharman-shanmugaratnam , Food-centre-on , Instagram , Did-tan-kin-lian

HK to ban Japanese food imports on Fukushima discharge: What does it mean to adland players?

Japanese eatery owners in Hong Kong will need to cope with the upcoming ban all aquatic products originating from the ten metropolis including Tokyo, Fukushima, Chiba and Tochigi from Thursday, after Tokyo decided to discharge treated waste water from the Fukushima nuclear plant into the Pacific

Tochigi , Hokkaido , Japan , Hong-kong , Tokyo , Japanese , Rudi-leung , Kevin-kan , John-lee , Charles-cheung , Pacific-ocean , Environmental-hygiene-department

Musk versus Zuckerberg: A fight for advertisers?

As the taunts from Musk and Zuckerberg continue, the question is, will the pair actually fight and if they do, could this be an opportunity to drive more users and thus, advertisers, onto X, a platform that has seen a significant decline in both since its takeover by Musk?

Brazil , Brazilian , Kevin-kan , Elon-musk , Meta-ceomark-zuckerberg , Twitter , Palo-alto , Break-out-consulting-asia , Patrick-ong , X , Hreads , Witter

Skittles' brand sentiments plummet after LGBTQ+ packaging backlash: Why consumers took so long to notice

The sentiments of conversations since the packaging picked up traction were recorded at a dismal 39.4% negative with only 7.9% positive sentiments, noting a significant displeasure in the packaging.

Kevin-kan , Vitya-vijayan , Gay-lesbian-alliance-against-defamation , Lesbian-alliance-against-defamation , Trans-lives , Break-out-consulting-asia , President-trump , Skittles , Kittles-pride-packaging , Ride , Gbtq- , Kittles-pride