Boeing brand sentiments take a hit post Qatar Airways turbulence incident
Boeing's brand sentiments have further plummeted following the recent incident involving Qatar Airways.
Source: marketing-interactive.com
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Taylor Swift controversy draws mixed reactions as SG clarifies Thai PM's concert subsidy allegations
Taylor Swift fans in the region have been significantly upset over controversy surrounding Swift's upcoming shows with sentiments surrounding the artist plummeting from 18.2% positive and 0% negative to 0.4% positive and 10.3% negative, according to media intelligence firm CARMA.
Source: marketing-interactive.com
DBS brand sentiments plummet (again) as customers face new disruptions
Local bank DBS PayNow's service was down on Tuesday with customers reporting delays in their FAST or PayNow transactions from early in the afternoon. The issues, which come alongside a string of outages this year alone, caused DBS' brand sentiments to plummet.
Source: marketing-interactive.com
McDonald's HK announces coffee 'retirement': A bold move or a potential misstep?
McDonald’s Hong Kong has made a big splash recently to announce the “retirement” of certain coffee items on its menu, including the ground and premium roast coffee, on print ads and social media.
Source: marketing-interactive.com
McDonald's HK buys out full page print ad to announce product discontinuation
McDonald's Hong Kong has dropped a bombshell on Monday morning (4 September 2023) that it will discontinue certain coffee items on the menu. The announcement has caused frustration and disappointment among HongKongers.
Source: marketing-interactive.com