SPIN CYCLE — Avoid these overused words in news releases
» HERE ARE SOME TIPS ON GETTING A REPORTER'S ATTENTION, HOW TO EFFECTIVELY BUILD RELATIONSHIPS AND WHAT IT TAKES TO DRIVE COVERAGE. While the product, service or event youâre pitching may be unique, cutting-edge or exciting, if youâre using any of those words to describe it, your news release will fall on deaf editorâs ears. According to Cisionâs 2021 State of the Media survey, âunique,â âcutting-edgeâ and âexcitingâ are among the most cringe-inducing terms for journalists to read in a press release, due to their overuse. But those ar...