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Study: We know marketers love Google's ad platforms. But why do consumers? - Vimarsana News

Study: We know marketers love Google's ad platforms. But why do consumers?

Google has been named the most preferred ad platform for consumers in Asia Pacific, retaining the first position it clinched last year.

HSG Advisors Executives to Speak at Two SHSMD-Sponsored Events in October ... - Vimarsana News

HSG Advisors Executives to Speak at Two SHSMD-Sponsored Events in October ...

HSG Advisors Executives to Speak at Two SHSMD-Sponsored Events in October ...

Google is the most preferred global ad platform for consumers in Asia Pacific - Vimarsana News

Google is the most preferred global ad platform for consumers in Asia Pacific

Kantar reveals Google has taken the title of consumers' most preferred ad platform in Asia Pacific, retaining its first position clinched last year. According to Kantar Media Reactions 2023, most consumers consider ads on Google to be relevant and useful, with few viewing them negatively. Google is the second favourite platform for marketers in APAC. Among marketers, YouTube leads the top of the charts, demonstrating that perhaps for now marketers prefer established media brands, even if they do

Source: yahoo.com
Offline channels of advertising viewed more positively than online - Vimarsana News

Offline channels of advertising viewed more positively than online

Cinema, OOH, Digital OOH, Point of Sale and Sponsored Events comprise the top five media channels for ad equity in Australia.

State Board of Education Approves Rules to Protect Children - Vimarsana News

State Board of Education Approves Rules to Protect Children

The State Board of Education today approved three administrative rules