Swedish Spotify is becoming the main partner of Barça
From July 2022, Barcelona fans will see much more Spotify around. Spotify and FC Barcelona announced their partnership finally after all those whisperings.
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From July 2022, Barcelona fans will see much more Spotify around. Spotify and FC Barcelona announced their partnership finally after all those whisperings.
The Drum explores how the deal to bring music and football together is in tune with each organization’s marketing plans.
The Swedish streaming giant signed a four-year deal to put its logo on the famed Spanish soccer club’s stadium and jerseys
Barcelona selling the naming rights to Camp Nou would have once been unthinkable but the club's new sponsorship deal with Spotify is considered a necessary evil for the cash-strapped Catalans and their supporters
Barcelona selling the naming rights to Camp Nou would have once been unthinkable but the club's new sponsorship deal with Spotify is considered a necessary evil for the cash-strapped Catalans and their supporters