How Nintendo leveled up beyond gaming to embrace new platforms and experiences
How Nintendo leveled up beyond gaming to embrace new platforms and experiences Having started out as a hand-painted playing cards company 130 years ago, it was in the 1980s that Nintendo really made its mark as a dedicated console manufacturer. Now, with almost four decades of IPs and characters to work with, the Japanese games giant is evolving beyond its home-owned consoles to embrace new platforms and experiences. Readers will be familiar with long-lived franchises like Donkey Kong, Super Mario, The Legend of Zelda, Pokémon and Animal Crossing. But Nintendo has...