At-Home Fitness Company Tonal to Open Shops Within 40 Nordstrom Stores
The department store chain announced Monday that it will be adding 40 mini Tonal shops to its stores, with the rollout beginning this month. The 50-square-foot shops will be located in Nordstrom's active department next to workout apparel and other fitness accessories. Customers will be able to demo the Tonal device and speak with a Tonal employee. For Tonal, the partnership will expand the fitness equipment maker's reach to new customers at a time when many Americans have been investing in high-tech devices to enhance their at-home workouts during the pandemic. The company has just 16 brick-...
Source: nbcphiladelphia.com