ArcSpan Tool Helps Publishers Monetize Direct-Sold And Programmatic Ad Sales
ArcSpan Tool Helps Publishers Monetize Direct-Sold And Programmatic Ad Sales - 06/02/2023
Source: mediapost.com
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ArcSpan Launches Next-Gen DMP for First Party Publisher Monetization; Brings Needed Tech to Upgrade Pubs' Data Ops and Boost Sales Results
/PRNewswire/ -- ArcSpan Technologies, the innovative publisher audience monetization company, announced today the official launch of ArcSpan AMS™, the Audience...
Source: prnewswire.com
Escalated.io Offers a Smarter, More Efficient Way to Prevent Ad Fraud
Share this article Share this article CARMEL, Ind., April 27, 2021 /PRNewswire/ -- Escalated.io (https://escalated.io) has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop, Mobile, and CTV. It is an innovation over the typical blocklist creation method making it more accurate and efficient. Escalated.io Standard blocklists combine only top IVT (invalid traffic) threats seen over a set a duration of time or across an individual network's reach. The specific problem this creates is that unless a particular clie...
Source: prnewswire.com
CBC Scale Their Advertising Business Processes Remotely with ADvendio
CBC Scale Their Advertising Business Processes Remotely with ADvendio Share Article With Google DoubleClick Sales Manager, also known as DSM, being deprecated in July 2019, CBC were tasked with the challenge of finding a replacement that could bridge the gap between their sales and ad operations teams. ADvendio offered CBC a scalable advertising management solution to support and streamline their full advertising business processes increasing overall collaboration & efficiency. Michelle Thibeault, Senior Manager, Digital Operations and Strategy at CBC, is pleased with the results and adds “...
Source: prweb.com