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Our two Industry Trend stories this week take a look at a few of the different ways that people are trying to bring change to the theatre industry: reforming the work environment that has long been problematic, and the way Princeton is working on developing a new audition process to help bring more people into theatre in an educational environment.
The Tony Awards are on Sunday, and that feels really normal. Anyone who has walked through Times Square in the past week or so would also attest that the crush of tourists is also starting to feel normal. Box Offices across the country are starting to normalize, though I don’t know anyone wants to go so far as to call them normal quite yet.
As we hit the unofficial start of summer, overall the trends are looking up for Broadway and the broader theatre industry. That isn’t to say there aren’t ongoing challenges: ever-shifting health and safety protocols, continued reports of toxic work environments that need to be sorted, and a major shift in how audiences are buying tickets.
For many theatre and dance companies, now is the time for the big moneymaker - Christmas Carol and The Nutcracker in most cases, a slightly different holiday tradition in other places. We are still waiting to see what the final numbers look like as companies grapple with new variants, new restrictions, and stringent (and often costly) testing protocols for their performance company
It begins like a traditional show program with cover art, cast and creative team information and then the sky (and your creativity) is the limit. Program builders can add photos, videos, interactive advertisements with their own ad pages, sell merchandise, collect email addresses, customize the design, and promote the show with a QR code. Just one smartphone click on a code included on lobby signs, printed slips, web site, or stream will instantly open the new interactive digital program. Watch our preview video here and get started now on building your first Stage Mag! QUICK START, POWERFUL ...