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Starbucks Celebrates Earth Month By Giving Away a Year's Worth of Vegan Drinks

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Throughout the month of April, Starbucks is giving Starbucks Rewards members a chance to win a year’s worth of non-dairy beverages through its new Starbucks Earth Month Game. The game supports Starbucks’ Plant Positive initiative, a sustainability plan to cut its carbon, water, and waste footprints by half by 2030. A recent audit showed that dairy is the number one driver of Starbucks’ global carbon footprint and the chain has chosen to focus the game on giving away non-dairy beverages, and other eco-friendly items, to promote more sustainable options. “Our Planet Positive initiatives have a central role in our long-term business strategy, and directly address what our customers are asking for,” Starbucks CEO Kevin Johnson said. “We are moving toward a more circular economy, and we are doing so in a very intentional, transparent, and accountable way.”

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