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is what i think your objectives might be but can you tell me if i'm right or not? >> ask me what our goals are is a great conversation start er with but have an idea in mind. having just a blind conversation, there's so much competition out there, and if we're going to take a meeting with you and you do get through the front door, chances are we're also meeting with people who are already like you or might have a similar solution in mind. so you need to be able to not only articulate what you can do for us but have a solution and also know what your competition does and what is your own point of difference. >> okay. you talked about formalized corporate programs. do a lot of can companies have programs where entrepreneurs can come in and talk to you? >> yes, i am seeing more formalized programs on innovation and incubation in fortune 500 companies. we have one at lo'oreal called l'oreal women in digital focused on tech startups that are operated by women. it's a formalized program. our admission of this program is to provide introductions for