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Gov. Maura Healey’s administration says Massachusetts could be “uniquely impacted” by the failure of Silicon Valley Bank due to its focus on lending to tech and health startups. Plus, what to know about the gusty snowstorm on the way to New England and continued slowdowns on the MBTA this week.
PHOTO: tete_escape COVID-19 left all of us in new territory. At work. At home. In our personal lives. And certainly in marketing. Marketers struggled finding just the right tone at the outset of the pandemic. It's still a challenge. Customers were scared for their health. They changed spending habits. Brands contemplated suspending marketing for paid products, and some did. Let's give marketers a bit of a mulligan if their campaigns seemed a little off, tone-deaf or contrived. We all tried. Even if marketers did fall victim to the occasional buzzword use in a campaign, theyâre forgiven....