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The Hitchhiker's Guide to Feedback Failures


The Hitchhiker’s Guide to Feedback Failures
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Or how to avoid becoming someone who no one wants to show work to…
In my respectably long hike of twenty four years in advertising, I have come across less than a handful of people who knew how to guide someone in turning a nugget of an idea into something spectacular, who could kill an average idea without shattering the fragile morale of a creative-in-the-making, who could reject a strategy and yet send the presenter back doubly charged, raring to return with something greater.
Sadly, the vast majority, who have the exact opposite effect in that much hated event called ‘review,’ happen to account for 99.99999% of all the people who populate advertising agencies and client offices. ....

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