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Gen Z ignores brand messaging. How to win their attention and loyalty

With Gen Zers, old-time sales tactics and manipulation attempts have little purchase. ....

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Coty inks deal with German model Lena Gercke to produce first LeGer fragrance

Coty inks deal with German model Lena Gercke to produce first LeGer fragrance
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Brand news: Mary Kay; Space NK x Glossier; L'Occitane; Coty

Brand news: Mary Kay; Space NK x Glossier; L'Occitane; Coty
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Coty and Lena Gercke Embark on New License Agreement

New LeGer Fragrance To Join Coty’s Mass Fragrance Portfolio

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Mass Retailers Bet on Beauty to Attract Shoppers

As mass retailers struggle, many are looking to beauty to attract younger shoppers. ....

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