How an exploding whale helped us spread vital Covid messages
How an exploding whale helped us spread vital Covid messages Adopting a quirky voice on Twitter enhanced Doncaster’s reputation and doubled its number of followers, writes Steph Cunningham, head of communications and engagement at Doncaster MBC. History lessons social media threads – communicating Covid messages Objectives Timescale Staff working on project Outcomes 89 million reach in total during 2020 for our social media channels. Reach has risen to 55% compared with 2019 on Facebook and 730% on Twitter. Since March 2020, we added 20,300 followers to our Twitter account, doubling our n...