How an exploding whale helped us spread vital Covid messages

How an exploding whale helped us spread vital Covid messages


How an exploding whale helped us spread vital Covid messages
Adopting a quirky voice on Twitter enhanced Doncaster’s reputation and doubled its number of followers, writes Steph Cunningham, head of communications and engagement at Doncaster MBC.
History lessons social media threads – communicating Covid messages
Objectives
Timescale
Staff working on project
Outcomes
89 million reach in total during 2020 for our social media channels. Reach has risen to 55% compared with 2019 on Facebook and 730% on Twitter. Since March 2020, we added 20,300 followers to our Twitter account, doubling our number of followers
Contact
nick.fromont@doncaster.gov.uk
In March 2020, we were faced with a huge communications challenge – a challenge shared by every local authority, government department and media outlet across the country and beyond: how to make sure our coronavirus messages stood out and engaged meaningfully with our audience.

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