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Amidst the rise of generative AI and increasing demand for effective storytelling, MARKETING-INTERACTIVE speaks to seven leaders in the advertising industry to find out what areas the industry can improve on in 2024.
EXCLUSIVE: McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB
Nerlich, who has been at Havas since early 2020, will begin at McCann effective immediately.
McCann Worldgroup has named industry veteran Stephanie Nerlich (pictured) as its global President of the McCann agency in a dual role. In her role, she will drive business growth for McCann with its regional presidents with a focus on expanding new capabilities in global markets.
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?