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Water Brothers founder Sid Abbruzzi reflects on 50 years in business


NEWPORT While it has grown into one of the most recognizable brands in the surfing and skating world, Water Brothers at its core is just an old-fashioned company.
Founder Sid Abbruzzi each morning still leaves a surf report on the shop’s old-school answering machine, and when it comes to fulfilling orders, Water Brothers doesn’t have a website. Instead, Abbruzzi takes the information over the phone and mails the goods.
“People say, you guys could make a million dollars going online,” Abbruzzi said. “And it’s that classic line: ‘We’ll do it next year.’”
While Abbruzzi prefers some antiquated business practices, they seem to be working as Water Brothers has entered its 50th year after opening inside a little shack on Atlantic Beach in Middletown in 1971. ....

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