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Italian footwear brand Superga and premium Italian lager Peroni Nastro Azzurro have today launched the sneaker of the summer, Capri Nights Cotu Classics.
The beer brand’s new lighter lager, Stile Capri, is its first brand extension in its 60-year history. We talk to global marketing manager Mike O’Donoghue about his plans to widen Peroni’s appeal while maintaining the premium positioning of its master brand.
As Peroni Nastro Azzurro unveils its inaugural lighter lager, Stile Capri-- its first brand extension since 1963--it is also refreshing its marketing. Peroni…
The campaign for Stile Capri is part of a major marketing investment in a new product category.
Peroni Nastro Azzurro has today revealed its new ad creative promoting Stile Capri, the brand's inaugural lighter lager and very first brand extension since