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New watches based on three of most stylish cars ever

In the early 1960s, Willy Breitling understood the needs of a new generation of clientele.

Share Welcome back to another installment of a Brief History of Time. Today, we pick up where we left off, exploring the fascinating history of Breitling. With the Chronomat and Premier in the ’40s and the Navitimer and SuperOcean in the ’50s, Breitling had built up some major momentum. The 1960s proved to be yet another fruitful decade for the brand, starting with some notable improvements to the Navitimer. The prior Navitimer’s all-black dial was changed to feature contrasting white subdials. This improved its legibility, and the new look also made it even more attractive to the mass ...

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Has the pandemic changed our tastes? Breitling CEO Georges Kern believes so. “What was cool pre-Covid is not cool post-Covid,” he says. “I think in-your-face luxury – with V12, yellow, loud cars – is over.” The new luxury, in his eyes, is much more informal, defined by meaningful experiences, authentic lifestyles and the great outdoors. While Breitling has never operated at the “flashy car” end of the watch market, its latest piece is particularly keyed into Kern’s vision of post-pandemic credibility. The Breitling Top Time Deus Limited Edition (1,...