The Evolution of the Next Emerging Wing Chain
The long-term goal is to reach 100 units by the end of 2024. The origin of Wing It On! dates back to Matt Ensero’s teenage years, when he and his friends repeated the same argument each football Sunday—who’s going to get the wings? The closest store was 30 minutes away, which meant missing part of the game and eating wings that weren’t in the best condition. So Ensero decided to take matters into his own hands. Ensero and his father sold their company, Straight A School Supplies, to their biggest competitor in Connecticut. Then came the business plan and the first official Wing It On...
Source: qsrmagazine.com