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COVID-19. Distribution channel and regional mix effects had a slight positive effect on the gross profit margin. In Footwear, gross profit margin declined from 46.4% in 2019 to 45.7% in 2020, in... | March 1, 2021
Operator Good morning and welcome to Alliance Data's Full Year and Fourth Quarter 2012 Earnings Conference Call. [Operator Instructions] It is now my pleasure to introduce Mr. Brian Vereb, Head of Investor Relations at Alliance Data. Sir, the floor is yours. Brian Vereb -- Investor Relations Thank you, Casey. Copies of the slides we will be reviewing and the earnings release can be found on the Investor Relations section of our website. On the call today, we have Ralph Andretta, President and Chief Executive Officer of Alliance Data and Tim King, Executive Vice President and Chief Financial ...
Strategic and operational highlights We published a Strategy Update with our Interim Results in November, focused on putting food back at the heart of Sainsbury's and are making encouraging progress towards this: Food First · We delivered strong food sales through the quarter. Basket sizes increased as customers bought more of their shopping from Sainsbury's and we grew our Food market share · We continue to lower prices on the products that matter most to customers, with a particular focus on fresh foods. Last week we launched our bigge...