TRADE: WHERE DOES NETFLIX GO NEXT? - Newspaper
In a market swamped with streaming services, Netflix’s massive loss of subscribers is a big deal
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In a market swamped with streaming services, Netflix’s massive loss of subscribers is a big deal
After years of unlimited spending and major growth, the era of peak streaming may be ending. Streaming services are adjusting their plans, including most notably Netflix. This is leading to changes in pricing and the addition of more advertising, while content could be affected too after major streaming companies spent billions in investments. Geoff Bennett breaks down what it could all mean.
In 2022, there is going to be an awful lot of attention on attention – or more specifically, on attention-based media metrics, Imran Masood writes.
Netflix’s subscription losses are a worrying shift for a business that had previously only seen sustained growth since 2011 – however there’s more nuance to the issue.
You've probably heard of the high-flying Big Tech FAANG stocks, Facebook, Amazon, Apple, Netflix, and Google. Among the five of them, their market cap reached $6 trillion last year, which is more than the GDP of all but a small handful of entire countries. Moreover, their net worth is larger than the entire annual output of India, with more than 1 billion people.