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How to Create a Writing Style Guide Built for the Web [Free Guide] Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. That's why at some point, most companies accept that they'll need to develop a writing style guide. What is a writing sty...

Friday, 16 April 2021, 12:33 pm Fish Digital is stepping up another notch in its bid to support New Zealand small and start-up businesses with digital marketing and public relations strategies that are effective, reliable, and affordable. Fish Digital will teach small and start-up business how to ‘digitally fish’ with ongoing effective digital strategic knowledge, support, and independence. “We want to help small businesses establish and develop ‘Digital Footprints’ that will enable them to survive and thrive in an increasingly online world,” says Fish-Digital founder/creator Anna...

Press Release – Fish Digital Fish Digital is stepping up another notch in its bid to support New Zealand small and start-up businesses with digital marketing and public relations strategies that are effective, reliable, and affordable. Fish Digital will teach small and start-up … Fish Digital is stepping up another notch in its bid to support New Zealand small and start-up businesses with digital marketing and public relations strategies that are effective, reliable, and affordable. Fish Digital will teach small and start-up business how to ‘digitally fish’ with ongoing effective dig...

What Brand Voice Is, and How to Create One [+ Examples] At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.  And, after years of seeing those ads, I feel like I know the Herb brand, and can describe it like an old friend: He's funny, likes a good pun, and doesn't take himself too seriously. Now that's the power of brand voice: the power to make your brand come to life. Consumers prefer brands with strong, unique personalities. In Sprout Social's 2020 Index, for instance, 40% of consumers listed memorable content as a...

Confessions of an Unreal Engine 4 Engineering Firefighter Author's Note After Release I'm really blown away by the reception of this article. It has spread far wider than I could have ever imagined. The many comments and discussions it has prompted that essentially confirm what I believe is truth by not just fellow engineers but many in all fields of game development and even the wider programming space inspires me to go deeper on some of these points and really try to nail down what we can do as a whole to fix a lot of these widespread issues. On the other hand, the fact that I've seen almos...