Newly-launched Larroudé hints at the future of fashion-tech
DEC 11, 2020 In today’s Fashion Briefing, fashion brands take advantage of emerging digital technologies by innovating around QR codes, embracing TikTok and fine-tuning their AI-driven personalization. With their new fashion brand, Barneys veteran Marina Larroudé and her financier husband, Ricardo Larroudé, have solidified their ideas of the industry’s next normal. In short, it’s fashion-tech — and that’s fashion with a capital “f.” On December 1, the founders revealed Larroudé through a direct-to-consumer website featuring its first 34 products ...
Source: glossy.co