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Pasadena Man With 8 Previous DUI Convictions Sentenced to 10-Years | Eye On Annapolis

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TikTok Is Becoming a Bigger Part of Some Advertisers' Budgets

Some like Dunkin and Aerie are spending more on the platform, chasing its young audience.
44% of marketers in a WARC report said they planned to spend more on TikTok in 2021.
But the popular video app is still considered too new and risky for others.
TikTok has skyrocketed in popularity over the past year and some advertisers are diving in.
Eos increased its spending this year on TikTok to 15% of its digital ad budget, up from 6% in 2019, said Souyang Kang, Eos chief marketing officer. Eos made the move after a video tutorial by creator Carly Joy went viral in February caused online orders to spike 25-fold. Eos has also used TikTok to drive in-app sales, and says TikTok is its fastest-growing digital and social commerce channel. ....

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American Eagle Outfitters Inc. (via Public) / Aerie's Journey to $1 Billion – Early History

American Eagle Outfitters Inc. (via Public) / Aerie's Journey to $1 Billion – Early History
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Newly-launched Larroudé hints at the future of fashion-tech

DEC 11, 2020
In today’s Fashion Briefing, fashion brands take advantage of emerging digital technologies by innovating around QR codes, embracing TikTok and fine-tuning their AI-driven personalization.
With their new fashion brand, Barneys veteran Marina Larroudé and her financier husband, Ricardo Larroudé, have solidified their ideas of the industry’s next normal. In short, it’s fashion-tech and that’s fashion with a capital “f.”
On December 1, the founders revealed Larroudé through a direct-to-consumer website featuring its first 34 products 26 of which are shoes, including 20 with heels. Each style is equipped with a QR code that cues up a patented technology. It enables elements of referral, affiliate and influencer marketing programs, as well as the “Shazam of fashion” concept that’s been attempted by Kim Kardashian to Amazon. (Take a picture of a style, and they’ll find an exact or similar style on an e-com ....

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