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In our second annual list, Insider recognizes executives who have crafted creator campaigns for brands like Bumble, Pacsun, and Amazon's The Drop. ....
Videos that influencers broadcast on social media do boost online sales. A recent study has found increased sales of certain products on Amazon after going viral on TikTok.
Nine out of ten products analysed in select Amazon subcategories showed a relationship between TikTok viral exposure and a rise by more than 85.3%, on average, of their Amazon revenue, from one month to the next, found a recent study, conducted by Ines Durand, eCommerce Specialist at Similarweb.