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The Digital 100 is Similarweb’s exclusive annual ranking of the 10 fastest growing web businesses in 10 categories, including publishers, retailers, and direct to consumer manufacturer websites in...
Videos that influencers broadcast on social media do boost online sales. A recent study has found increased sales of certain products on Amazon after going viral on TikTok. Nine out of ten products analysed in select Amazon subcategories showed a relationship between TikTok viral exposure and a rise by more than 85.3%, on average, of their Amazon revenue, from one month to the next, found a recent study, conducted by Ines Durand, eCommerce Specialist at Similarweb. But while this...