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The Future Of Social Is Joyful, Pass It On

Managing director, Pulse
As MD of Ogilvy PR’s brand marketing division, Pulse, Dan leads a team of 30 creatives, publicists and brand strategists across Sydney and Melbourne in the development of culturally relevant and commercially impactful campaigns for brand name clients including Ford, ebay, Netflix, Tourism Australia, Xbox and KFC.
Dan has worked as a consultant in communication strategy, social media and digital marketing for more than 20 years. During this time, he has worked with some of the world’s largest and most successful brands to deliver highly effective campaigns and always on communication programs. He has played a lead role in the development of Ogilvy’s digital products including Envoy (influencer marketing), Compass (proprietary measurement framework) and Culture Converted (consumer performance marketing). His previous roles include a client-side role at eBay and PayPal, senior agency postings and a three-year period running his own digi ....

Glasgow City , United Kingdom , New South Wales , Eugene Wei , Adam Lambert , Emily Jacobson , Marcus Dipaola , Nathan Evans , Actors Guild , Tourism Australia , Culture Converted , Blue Peter , Saturday Night , Carly Joy , Shea Butter , Cooch Blessing Cream , கிளாஸ்கோ நகரம் , ஒன்றுபட்டது கிஂக்டம் , புதியது தெற்கு வேல்ஸ் , யூஜின் வெய் , பண்படாமனித இயல்பு ல்யாம்‌பர்ட் , எமிலி ஜாகோப்சன் , மார்கஸ் டிபாலா , நாதன் எவன்ஸ் , நடிகர்கள் கில்ட் , சுற்றுலா ஆஸ்திரேலியா ,

TikTok Is Becoming a Bigger Part of Some Advertisers' Budgets

Some like Dunkin and Aerie are spending more on the platform, chasing its young audience.
44% of marketers in a WARC report said they planned to spend more on TikTok in 2021.
But the popular video app is still considered too new and risky for others.
TikTok has skyrocketed in popularity over the past year and some advertisers are diving in.
Eos increased its spending this year on TikTok to 15% of its digital ad budget, up from 6% in 2019, said Souyang Kang, Eos chief marketing officer. Eos made the move after a video tutorial by creator Carly Joy went viral in February caused online orders to spike 25-fold. Eos has also used TikTok to drive in-app sales, and says TikTok is its fastest-growing digital and social commerce channel. ....

Hannah Schlenker , Keith Lusby , Eos Kang , Souyang Kang , Charli Damelio , Stef Smith , Stacey Mccormick , Carly Joy , Charlid Amelio , Penney Soon , Bi Prime , Tanya Dua , ஹன்னா ஸ்சிலெங்கேற் , கேய்ட் லஸ்பி , ஸ்டெஃப் ஸ்மித் , ஸ்டேஸீ ம்க்கார்‌மிக் , கார்லி மகிழ்ச்சி , இரு ப்ரைம் , அன்யா துவா ,