Resources | Free Full-Text | Factors of Food Waste Reduction Underlying the Extended Theory of Planned Behavior: A Study of Consumer Behavior towards the Intention to Reduce Food Waste
Food waste represents an economic, environmental, and social threat, which makes it an important subject of investigation. Food waste behavior has a crucial effect on everyone’s food security, food safety, economic growth, and the environment; hence, it requires further analysis. The article’s objective is to study the food waste reduction behavior of individual consumers and to examine factors which can explain the intention to reduce food waste. The study’s conceptual foundation is the Theory of Planned Behavior (TPB), which aims to explain the relationship between an indiv...
Source: mdpi.com