ZOZOFIT: Social Networking Drives Fitness Subscriptions
As fitness subscriptions look to drive retention, ZOZOFIT is finding that elements of social networking go a long way toward boosting engagement over time.
Source: pymnts.com
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Disney Taps Taylor Swift Fandom to Drive Subscriptions
Disney+ is tapping into the enthusiasm of Swifties, with the exclusive streaming debut of concert film “Taylor Swift: The Eras Tour (Taylor’s Version).”
Source: pymnts.com
Audacy Looks to Subscription Streaming Post-Bankruptcy
Audio broadcasting giant Audacy is set to launch a subscription streaming platform as part of its efforts to recover from its Chapter 11 bankruptcy filing.
Source: pymnts.com
FuboTV CEO Says Consumers Interested in Streaming Super App
In the world of streaming subscriptions, consumers are increasingly seeking unified platforms that make it easier to access and manage their favorite content.
Source: pymnts.com
Netflix/Carrefour Collab Targets Cost-Conscious Consumers
Netflix is teaming with French grocery chain Carrefour to offer low-cost subscriptions to customers in Rouen and Bordeaux.
Source: pymnts.com