Subscription newsletters the new battleground for big tech
Greg Fleming of theBit.nz13:09, Jul 05 2021 theBit This article was first published at thebit.nz. Newsletters, like oat milk in your coffee, are very 2021, but their rise dates back to 2017 when Substack – a platform that enables writers to easily monetise their content by putting it behind a paywall – was launched. Of course, that’s exactly what most large media companies are doing with their premium content, but with Substack that payment goes directly to the writer. It’s a great way for writers with a high profile to directly connect with a paying audience, a welcome development ...
Source: stuff.co.nz