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The newly released National Archive documents on the appointment of a new laureate in the 1960s are a lesson in what happens when politics mixes with poetry

>> bud light, suck one. >> reporter: now a car company is hoping he will stay class. >> i stay classy, san diego. >> reporter: chris connelly, abc news, los angeles. >> ron trying to get the last word in. >> stay classy, san diego. >> but, but, but. you know, with product placement, i don't mind it if it is obviously you are saying i'm selling -- but when you gratuitously put it in there. and not acknowledging it. >> like seinfeld when it was there. >> like old days, edward r. murrah would be like chesterfield cigarette. >> wow, is that us. >> that is us. wow! >> you are ron burgundy. >> i wis...