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Sega secures Rovio, creator of Angry Birds, in a €706M deal, aiming to reignite mobile gaming dominance with diverse IPs and strategic synergy.

Sega Sammy has completed its purchase of ‘Angry Birds’ developer Rovio, officially plunking down a cool $776 million to acquire the company. The deal was first floated back in April, but both companies had to jump through some finalization and regulatory hoops. Sega’s hoping the purchase will give them a stronger foothold in the mobile space, despite the golden days of ‘Angry Birds’ fandom passing almost 15 years ago.

Sega Sammy has completed its purchase of ‘Angry Birds’ developer Rovio, officially plunking down a cool $776 million to acquire the company. The deal was first floated back in April, but both companies had to jump through some finalization and regulatory hoops. Sega’s hoping the purchase will give them a stronger foothold in the mobile space, despite the golden days of ‘Angry Birds’ fandom passing almost 15 years ago.

The Wall Street Journal are reporting that Sega are set to close a deal and purchase Angry Birds creator Rovio.

Mobile game advertising is being used for the first time by BEIS to promote the National Minimum Wage and Living Wage uplift in April – worth £1,000 extra to a full-time worker on the National Living Wage.