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In Japan, the most popular brand of beer is Asahi Super Dry, so it was big news when the company decided to change its recipe for the first time ever last year. We like to keep our stocks of the beer in good supply, so we’d never gotten around to trying the…
Japan is one of the largest beer-consuming countries, with the bloom of microbreweries from the capital to the rural regions. Japanese beers are popularly known for their unique use of rice as a major component in the brewing process. However, with the expansion of the global beer market today, we've seen the evolution of different Japanese beer styles using ingredients other than rice.
TOKYO (AP) — Several major Japanese companies have decided to stop using stars who are represented by Johnny & Associates, an entertainment compan
Beer giant Asahi is tweaking the taste and packaging of its long-time product, the Asahi Super Dry, and says that today’s consumers are seeking out an “elevated experience” through a brand story, healthier options, and flavour innovations.
Beer giant Asahi is tweaking the taste and packaging of its long-time product, the Asahi Super Dry, and says that today’s consumers are seeking out an “elevated experience” through a brand story, healthier options, and flavour innovations.