Magnetic Pull
Something great your customer gets from your brand — that they won’t get anywhere else In 4 words it’s: How you’re desirably different In three words, it’s: Your wow factor Dumb. Sorry. But I’ve never seen a great value prop shorter than seven words. Your value prop could be something unique and incredible about the product you provide, like the features, warranty, how it works, how long it lasts. It could be the way you service customers, like your return policy, US-based support, or the hours you’re open. It could even be the reputation you have, or the values your brand stand...
Source: mishpacha.com