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The digital transformation in the Philippines is notably marked by the emergence of superapps, reshaping the landscape of financial services and consumer engagement. A recent report by Publicis Sapient, “Unlocking Growth Opportunities for Superapps in the Philippines,” sheds light on the burgeoning superapp economy in the country, offering key insights and strategies for financial institutions and businesses to harness this growth.
“We know that strong brands are more resilient to inflation, for example. So use the platforms for building your brand – there are many formats and channels to do it,” ....
In 2023, we could get to witness not only cutting-edge innovations but also see technologies of the past few years getting refined and ready for mainstream adoption. Still, there is a lot of technological progress and innovation to look out for. ....
The volume of digital domestic money transfer payments will exceed 300 billion for the first time in by 2026, a huge increase from 207 billion in 2022. ....