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We carry aa lot of heritage with us in performance sport. that s why we wanted to go to the united states as a brand rather than a manufacturing powerhouse. reporter: nike is still a dominant player in china. do you think they have anything to worry about? you know, nike is still 17, 18 times our size at this point. i don t think they have anything to worry. reporter: you don t? i don t. reporter: unless americans start to go ga-ga for li-ning. welcome to america. these are shoes. reporter: eunice uhn, cnn. some of the country s top appliancemakers are also doing the same. we ll tell you which ones have their sights set overseize. our brand china series continues right here on world business today. we ll have much more on the chinese president s visit to the u.s. in the next half hour of world business today. ....
This is where u.s. futures stand in premarket action. all the main markets all the main indices expected to be down but at the most, 0.25%. we ll take a short break. when we come back, we re going to continue with our coverage, looking at all things china. we want to tell you about a china sports success story that s aiming to take on the world starting in superbrand nike s own backyard. stay with us. and try.and try. [ male announcer ] honey nut cheerios tastes great and can help lower cholesterol. bee happy. bee healthy. ....
Growth. right now, the company s revenue comes from domestic sales, 98.9% of all sales in fact come from chi china. but the country is on a mission and that mission is to expand its international reach and first up is america. the chinese brand is hoping to give u.s.-based nike a run for its money. who is this kid? his name is henry. he s from china. reporter: this viral video starts like a csi episode where they suspect a chinese company is bringing fake sneakers into the u.s. these shoes are legit. the product of chinese sportswear-maker li -ning. when we tried to import those shoes into the united states, we didn t know how to classify them. they got stuck in the customs clearing process for a couple months. reporter: just working out the kinks as li-ning prepares to ....
Compete in the u.s. these are launching as we speak right now. reporter: now li-ning is bringing the battle to nike s backyard, opening its first store in portland, oregon why do you feel it s important to go into the u.s. market? it s by far the largest sporting goods market in the world. all the kids in beijing and shanghai are on the internet checking out the scores of the houston rockets, the philadelphia 76ers. they are following the nba stars. we re finding that influence going west to east quite significantly. reporter: a lot of people associate chinese products with cheap, possibly copied goods. how do you deal with that ben trying to build your own brand? that s precisely what we wanted to avoid is that made in china trap. ....