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Under this now-leading tactic, brands source new opportunities to drive sales, cultivate long-lasting consumer relationships and adapt to evolving market dynamics.
Billionaire rivals Bernard Arnault and François-Henri Pinault are battling it out to stake a claim in the Hollywood movie business.
Paris-based conglomerate LVMH that oversees 70-plus brands has announced the launch of a new entertainment division.
Chairman & CEO, LVMH for North America Anish Melwani talks overseeing 22 Montaigne Entertainment, a new venture to explore LVMH maisons' potential across film, TV and audio.
LVMH has started 22 Montaigne Entertainment, a division that will develop television and film ideas for its stable of 75 brands.