we had a small friends and family round getting the business off the ground. rather than going to one or two individuals, we spread it out among probably 20 initial investors. it quickly became clear that these entrepreneurs would need a cash infusion to expand the way they wanted. it was probably about the 12-month to 16-month mark. it was sort of the nature of the beast. before committing to the process, tribble and watson considered these questions to make sure ledbury was ready. how much money do we need to raise to prepare ourselves to scale up and grow the business going forward? with revenue up about 200% and the addition of a small retail space, they decided to go for it. we had the track record of running for about two years. we ve proven that the model worked. and that s how ledbury series a came to life. the hope was to land $2 million. we said let s raise money to
the first round was for $32,000. rather than going to one or tw individuals, we actually prednisone it out among probably 28 initial investors. it quickly became clear that these entrepreneurs would need a cash infusion to expand the way they wanted. probably about the 12 month to 16-month mark. it was sort of the nature of the beast. before committing to the process, they considered these questions to make sure ledbury was ready to try new expansion strategies. what are the lessons we need to learn now? how much money do we need to raise to learn those lessons to scale up and grow the business forward? with revenue up 200% and the addition of a small retail space, they need decided to go for it. we had the track record running for about two years, proven that the model worked. the hope was to land $2 million. we said, let s raise enough money to be able to really test